The happy marriage of 21st century online video and the internet is transforming the way businesses market their products and brands.
To gain an insight into the role of online promotional videos, I had the opportunity to speak with digital marketing guru Jai Michael over a cup of tea.
One of the services you offer is online promotional videos . How do you see video marketing integrating with more traditional forms of online promotion, such as websites?
JM: While we utilise a variety of media, one of our most popular and diverse marketing tools is Online Promotional Videos. The videos are tailor made for clients and can be embedded on websites or social media platforms as well as mobile devices. the videos work in unison with other tools, helping to optimise clients online presence, products, and services, highlighting key parts of the business, visually and in an informative, decisive, and captivating manner.
JM: A professionally produced promotional video is a smart investment with unparalleled levels of engagement. For example did you know that 90% of brain transmission is visual? With visuals being processed 60,000 times faster than text, In fact, videos are shared 1,200% more than images and text combined, making them the top choice for brands looking to generate maximum engagement.
Plus, with the average person only reading 28% of the words on a web page, it's clear that well crafted, short, sharp and decisive videos are the most effective way to capture and hold potential clients attention.
Portfolio Magazine caters to a range of professionals, including estate agents and their clients. How can these groups benefit from your online marketing services?
JM: A top quality website with professionally shot photographic imagery and compelling video is the way to go,, and now, with the addition of drone footage, the impact can be even greater. Whether you're an estate agent, hotel, lawyer, conveyancer, or financial services company, incorporating videos into your website can make a lasting impression, and isa cost-effective and valuable investment for your business, providing long-term value.
Our drones are equipped with 8K cameras, and operated by Civil Air Authority approved drone pilots adding a cinematic quality to your video. This can be especially useful for estate agents marketing exclusive properties, allowing them to showcase unique features and external views.
What sets you apart from the competition?
JM: What truly sets us apart is the depth and breadth of experience and knowledge the team bring to the table. When a client approaches us, a project director is assigned to oversee the project from start to finish. overseeing every aspect of the marketing journey.
Our team includes technical professionals, directors, producers, editors, as well as skilled copywriters, 3-D animators, designers, and music production services.
We are dedicated to providing a product that we are proud of and that will benefit our clients for years to come.
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